Privacy Policy

Effective: 11/07/25
Last Updated: 11/07/25

Pacific Fertility Centers, Inc. and its affiliates and subsidiaries (collectively, “PFCLA”, “we”, “us”, or “our”) is committed to protecting your privacy. This Privacy Notice, explains how PFCLA collects, uses, and discloses information about you when you visit and use our website at https://erectiondiscovery.health/a%3E, its subdomains, and any other websites or online services that PFCLA owns or controls and links to this Privacy Notice (the “Site”).

Please read this Privacy Notice carefully before using the Site. From time to time, we may supplement this Privacy Notice with additional information about our privacy practices related to a particular activity PFCLA undertakes. Please contact us directly with any questions regarding our privacy policy. Any information submitted on the website is for general educational information and for the purposes we describe below in this policy. In the event you wish to inquire about becoming a patient or fertility services we can provide you, please call us at (310) 582-5041.

What Personal Information We Collect

When you interact with the Site, we may collect certain Personal Information directly from you or automatically from the devices you use to access the Site. “Personal Information” is information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with you or your household. “Personal Information” does not include your PHI for purposes of this Privacy Notice.

Depending on how you use the Site, we may have collected the following types of Personal Information from or about you in the past 12 months:

Direct identifiers, such as your name, date of birth, address, email address, phone number, and other contact information;
Internet or other electronic network activity information, such as your IP address; details about the device from which you are accessing Site; the type of Internet browser you are using, your search terms on our website, and other information about how you navigate and interact with the Site;
Non-precise geolocation data, where permitted by applicable law, our Site may use GPS, the location inferred from your IP address, and other technologies to determine the approximate location of the devices from which you interact with us;
Inferences drawn from personal information, such as information about your health or conditions you may have. We collect this information in order to understand your preferences and tailor our communications to you; and
Other information you may choose to provide, such as when you submit messages through the “contact us” form, complete an online form, or otherwise communicate with us through the Site.

Some of the information we collect may be considered Sensitive Personal Information under privacy laws, such as inferences we make about your medical conditions or health status using tracking technologies. We use your Sensitive Personal Information for legitimate business purposes, including to (i) perform services or provide goods reasonably expected by an average person; (ii) detect security incidents; (iii) resist malicious, deceptive or illegal actions; (iv) ensure the physical safety of individuals; (v) for short-term, transient use; (vi) perform or provide internal business services; or (vii) verify or maintain the quality or safety of a service or device. We may also share your Sensitive Personal Information as defined by privacy laws, though never for monetary consideration.

How We Collect Personal Information

We may collect your Personal Information from the following sources:

Directly from you, such as when you complete our online forms and applications, send us messages through the Site, or otherwise engage with the Site.
Through use of cookies and automated technologies that we have installed on the Site. For more information on our use of cookies and similar technologies, please review the “Our Use of Tracking Technologies” section below.
From third parties. We may obtain your Personal Information from third-party sources, such as marketing partners, service providers, and social media companies. We may combine this information with the Personal Information we collect about you to help us tailor our communications and improve our Site.

How We Use Personal Information

We may use the categories of Personal Information listed above for the following purposes:

Operate the Site. We may use your Personal Information to conduct our business, provide and maintain the Site, and provide our services to you.
Build and maintain our relationship with you. We may use your Personal Information to send you important notices, updates, security alerts, support, and other administrative messages about the Site and our services, communicate with you about other products and services that may be of interest to you, and obtain and respond to your feedback, questions, and comments.
Improve the Site. We may use your Personal Information to improve and personalize the Site, enhance the user experience, design and develop new services or offerings, offer targeted advertisements, and monitor, research, and analyze trends, use, activities, and feedback related to the Site.
Maintain the security of the Site. We may use your Personal Information to maintain the security and integrity of the Site, detect security incidents, detect, investigate and prevent fraudulent transactions and other illegal activities, and protect the rights and property of PCFLA and others.
Comply with legal obligations and respond to legal proceedings. We may use your Personal Information to comply with our legal obligations, including maintaining records of our compliance with federal and state law requirements. We may also use your Personal Information to establish, exercise, or defend legal claims.
Other purposes. We may use your Personal information to carry out any other purpose described to you at the time we collect your information as permitted by applicable law or with your consent.

How We Disclose Personal Information

In the preceding 12 months, we may have disclosed all the types of Personal Information listed above to the categories of recipients outlined below:

Amongst our corporate family. We may disclose your Personal Information to our current and future parents, affiliates, subsidiaries, and other entities under common control and ownership.
Our service providers. We may disclose your Personal Information to service providers and vendors that perform tasks on our behalf, such as website hosting, customer relationship management, marketing, and market research analytics.
Business partners. We may disclose your information to our business partners, such as advertising partners, marketing research partners, social media companies, and other business partners.
Public and governmental authorities. We may disclose your Personal Information to entities that regulate or have jurisdiction over PCFLA, such as regulatory authorities, law enforcement, public bodies, and judicial bodies.
Business transfers. We may disclose your Personal Information in relation to a merger, sale, acquisition, divesture, restructuring, reorganization, dissolution, bankruptcy, or other change of ownership or control.
Marketing partners. We may disclose personal information to third-parties who assist us with our marketing efforts in order to promote our products and services, and to share with you services that you may be interested in. In some cases, we may also permit certain network advertising companies and publishers to collect personal information on our websites. In addition, our business partners may access personal information about you that we have combined with such business partners’ data. We may collaborate with our business partners to jointly send tailored promotional communications to you using the combined set of information.
Legal obligations. We may disclose your Personal Information, if reasonable and necessary, to (i) comply with legal processes or enforceable governmental requests, or as otherwise required by law; (ii) cooperate with third parties in investigating acts or omissions that violate our terms of use; or (iii) bring legal action against someone who may be causing intentional or unintentional injury or interference to the rights or property of PCFLA or any third party, including other users of the Site.
Other third parties. We may disclose your Personal Information with other third parties as permitted by applicable law or with your consent.

We have not “sold” any personal information in the traditional sense of the word. However, we have sold or shared (as those terms are defined in the California Consumer Privacy Act) the following categories of personal information with our marketing partners for the purpose of providing targeted advertising: direct identifiers, internet activity information, and sensitive personal information.

We do not knowingly sell the personal information of individuals under the age of 16.

Security of Personal Information

PCFLA uses reasonable administrative, technical, and physical safeguards designed to protect your Personal Information from unauthorized access, disclosure, changes, or loss. However, no data, on the Internet or otherwise, can be guaranteed to be 100% secure. While we strive to protect your Personal Information, PCFLA cannot and does not ensure or warrant the security of the information.

Our Use of Tracking Technologies

We may use cookies, web beacons, and other technologies (collectively, “Data Collection Technologies”) to help us personalize and enhance your experience on our Site. Our Data Collection Technologies include:

A cookie is a small string of text that is sent by our Site to your browser and then stored by your browser on your computer’s hard drive. Our cookies allow us to personalize your experience on our Site, make your visit more convenient, and understand how you and others are using our Site so that we can improve your experience on the Site. We use cookies to identify repeat visitors to our Site and to determine the paths visitors take on our Site. We also use cookies to determine whether you visited our Site from a particular Internet link or advertisement. We may also use third party cookies, including for targeted advertising.
Web Beacons. A web beacon (also referred to as clear gif, pixel tag or single-pixel gif) is a transparent graphic image used in tandem with cookies that enables us to record a user’s We use web beacons to count users who have visited those pages, verify system and server integrity and for similar statistical measures.

Learn more about managing cookies in the most commonly used browsers by accessing the following links:

Google AdWords Remarketing

We use Google AdWords Remarketing to advertise our services across the web. We also use it to provide marketing that is relevant to you. By placing a cookie on your browsing device, Google AdWords Remarketing displays ads tailored to you based on the parts of our Site that you visit. You can choose not to participate in Google AdWords Remarketing by visiting this page. You can choose not to participate in any third-party vendor’s use of cookies by visiting this page.

Google Analytics

Google Analytics is a tool that records data pertaining to how users go about finding the information they seek, including search terms used and the amount of traffic that certain websites attract. We use this information to improve the user experience by making PFCLA easier to find for those who can benefit from our content. As with AdWords Remarketing, Google Analytics relies on cookies to collect this information. You can opt out of participating in Google Analytics and cease receiving related cookies by following these instructions.

Facebook Lead Ads

Facebook Lead Ads are advertisements we place on Facebook that allow you to submit your personal information directly to us so that we can contact you and discuss your interest in our services. The terms of our privacy policy apply to personal information submitted through a Facebook Lead Ad. We do not target minors through Lead Ads.

Bing Ads Data Collection

Bing Ads uses cookies to collect data regarding user actions on an advertiser’s websites. We use Bing Ads to learn how often users click our advertisements, how long users spend on our Site, how often they visit, and other data. If you do not wish to participate in Bing Ads data collection, please follow the instructions outlined on this page.

How to Opt-Out of Non-Necessary Cookies

To manage your cookie preferences or opt out of non-necessary cookies, please use click on the Cookie Settings button below or the Cookie Settings button at the bottom any of the pages of our Site. Please note that if you disable your browser's ability to accept cookies, you will be able to navigate our Site, but you will not be able to take advantage of certain features and will not receive advertisements related to our programs or services that may be of interest to you.

Do Not Track

Some web browsers have “Do Not Track” or similar features that allow visitors to tell each website they visit that they do not want their activities on that website tracked. There is no uniform standard for implementing and recognizing “Do Not Track” signals. For that reason, at present, the Site does not respond to “Do Not Track” signals.

Global Privacy Control (GPC) allows individuals to automatically signal their privacy preferences to websites and other online services through their browser or through an extension. If we receive a GPC signal to opt-out of website tracking, we will honor such requests.

Retention of Your Personal Information

As a general matter, we may keep your Personal Information for as long as necessary to fulfill the purpose for which it was collected. If a law requires us to retain your information for a longer period of time, we will comply with that law. We may also retain your Personal Information as necessary to protect our legal rights.

Children’s Privacy

PCFLA does not knowingly collect Personal Information from children under the age of 18 through the Site. If you believe a child under 18 years of age has provided us with Personal Information, please contact us at the information provided in the Contact Us section below.

International Visitors

If you use or access the Site or provide us your information from outside the United States, your Personal Information will be transferred to, stored and processed in the United States in accordance with this Privacy Notice and applicable laws. Please note that data protection and consumer protection laws of the United States and such other countries may differ from the data protection or consumer protection laws in your country. By using or accessing the Site, you understand that your information may be collected from and processed in the United States and acknowledge that your Personal Information may be subject to access by law enforcement and other government entities, including courts and tribunals, in accordance with laws applicable in the United States.

Third-Party Links

The Site may contain links to other websites or services that are not controlled by PCFLA. Your use of a third-party website or any of its informational content is subject to and governed by the privacy policies, terms, and conditions of that website. We are not responsible for the privacy practices of any third-party websites.

Notice to California Residents

If you are a California resident, you may have the following rights with respect to the Personal Information we process about you:

Right to Know. You may have the right to request information about the categories of Personal Information we have collected about you, the categories of sources from which we collected the personal information, the purposes for collecting, selling, or sharing the Personal Information, and the categories of third parties with whom we have disclosed your Personal Information, and the specific pieces of Personal Information we have collected about you.
Right to Delete. You may have the right to request that we delete Personal Information that we have collected from you.
Right to Correct. You may have the right to request that we correct inaccurate Personal Information that we maintain about you.
Right to Opt Out of Sales or Sharing. You may have the right to opt out of the “sale” or “sharing” of your Personal Information as such terms are defined by the California Consumer Privacy Act.
Right to Limit. You may have the right our selling and/or sharing of your sensitive personal information.
Right to Non-Discrimination. Should you choose to exercise any of these rights, we will not discriminate against you in any way. If you exercise certain rights, understand certain features of the Site may be unavailable to you.

In addition, California residents are entitled to request and obtain from us once per calendar year information about the categories of personal information we have shared with third parties for their own direct marketing purposes. To request this information, please contact us using the information provided in the Contact Us section below.

Exercising your California Rights

Please contact us using the information provided in the Contact Us section below to exercise your rights.

You can designate an authorized agent to make a request on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with applicable law.

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g. phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.

We will only use Personal Information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. If, however, we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity, and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.

Privacy Notice Changes

We may update or change our Privacy Notice from time to time. When this happens, we will post the updated policy on our Site. These changes are effective starting the date they are posted.

Contact Us

If you have any questions, comments, or requests related to our privacy practices or this Privacy Notice, please contact us by calling (888) 759-4139, or write to us at 10880 Wilshire Blvd. Ste 300, Los Angeles, CA 90024.